Painted steel
1840 x 1750 x 2170 cm
Edition of 1

Commissioned by Alfa Romeo for the 2010 Festival of Speed and gifted to the Cass Sculpture Foundation, Alfa is formed of two monumental alpha symbols, which interlock to represent Alfa Romeo’s iconic cloverleaf badge.

At eighteen meters high and constructed from 180 meters of steel tubing, Alfa was constructed in thirty-six individual sections, which were spot–welded, finished and paint–sprayed on site. Judah’s skills as a set–designer allowed Alfa to be achieved with serious consideration of grandeur and strength of design, with both the scale and the use of the alpha symbol alluding to dominance and power.


About The Artist

Judah’s work is strongly theatrical, drawing upon influences from the ornate Indian architecture seen during his youth as well as the time spent as an adult as a set designer and decorator. Working in film, television, theatre, and museums, he created settings for organisations and individuals including the BBC, Channel Four, British Museum, Natural History Museum, Science Museum, Imperial War Museum, Millennium Dome, Paul McCartney, Michael Jackson, Led Zeppelin, The Who, David Bailey, Sting and Ridley Scott Associates. He has also produced commissions at the annual Goodwood Festival of Speed for Ferrari, Porsche, Audi, Jaguar, Mercedes Benz, Renault, Ford, Rolls–Royce, Honda, Toyota, Land Rover and Alfa Romeo.

Gerry Judah

Born: 1951